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Verbraucherverhalten
Consumer behaviour
19
Konsumentenverhalten
17
Viral marketing
11
Virales Marketing
11
Beziehungsmarketing
6
Relationship marketing
6
Advertising
5
Marketing
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Werbung
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Brand
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Markenartikel
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Measurement
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Messung
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WOM
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Word of mouth
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Advertising effects
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Agent-based modeling
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Agent-based modelling
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Brand image
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Brand management
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E-commerce
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Electronic Commerce
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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ABM
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Agentenbasierte Modellierung
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Asymmetric information
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Asymmetrische Information
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Customer retention
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Dienstleistungsqualität
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Diffusion
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East, Robert
6
Vanhuele, Marc
4
Wright, Malcolm
4
Singh, Jaywant
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
2
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
3
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2013
-
2nd edition
Persistent link: https://www.econbiz.de/10013548195
Saved in:
4
Changing consumer behaviour
East, Robert
-
1990
Persistent link: https://www.econbiz.de/10004070537
Saved in:
5
Consumer behaviour : advances and applications in marketing
East, Robert
-
1997
Persistent link: https://www.econbiz.de/10004325067
Saved in:
6
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
Persistent link: https://www.econbiz.de/10004908109
Saved in:
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