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Advertising and communication management
Ray, Michael L. - 1982
Persistent link: https://www.econbiz.de/10000078315
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Can order effect in copy tests indicate long term advertising effect?
Ray, Michael L. - In: Journal of advertising research 9 (1969) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10002679393
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What big agency men in Europe think of copy testing methods
Boyd jr., Harper W.; Ray, Michael L. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 219-223
Persistent link: https://www.econbiz.de/10002026876