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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Personality research in marketing : a bibliography
Twedt, Dik Warren (ed.) - 1977
Persistent link: https://www.econbiz.de/10000050848
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Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine - 1975
Persistent link: https://www.econbiz.de/10002462653
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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Interbrand choice, strategy, and bilateral market power
Porter, Michael E. - 1976
Persistent link: https://www.econbiz.de/10000051072
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Prediction of consumer choice and demand forecasting
Agarwal, Manoj Kumar - 1978
Persistent link: https://www.econbiz.de/10000055066
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Perspectives in consumer behavior
Kassarjian, Harold Haig (ed.);  … - 1968
Persistent link: https://www.econbiz.de/10000568332
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Low-income consumer acceptance of privatebrand food products
DeManche, E. Robert - In: The GAO review (1970), pp. 36-43
Persistent link: https://www.econbiz.de/10002076507
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The development of brand-related attitudes, skills, and knowledge in children
Diamond, Steven Leonard - 1977
Persistent link: https://www.econbiz.de/10002059357
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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.; Sen, Subrata K. - In: Management science : journal of the Institute of … 21 (1975) 6, pp. 682-696
Persistent link: https://www.econbiz.de/10001920423