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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.; Sen, Subrata K. - In: Management science : journal of the Institute of … 21 (1975) 6, pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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Mathematical programming models for the determination of attribute weights
Pekelman, Dov; Sen, Subrata K. - In: Management science : journal of the Institute for … 20 (1974) 8, pp. 1217-1229
Persistent link: https://www.econbiz.de/10002629069
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The economy in transition
Blattberg, Robert C. (contributor);  … - 1976
Persistent link: https://www.econbiz.de/10000051904
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Copper price : a case study of guidepost policy
Blattberg, Robert C.; McGuire, Timothy W. - In: California management review 9 (1967) 4, pp. 27-34
Persistent link: https://www.econbiz.de/10001920440
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A statistical evaluation of transit promotion
Blattberg, Robert C.; Stivers, Samuel R. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 293-299
Persistent link: https://www.econbiz.de/10001920596
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A comparison of the stable and student distributions as statistical models for stock prices
Blattberg, Robert C.; Gonedes, Nicholas J. - In: The journal of business : B 47 (1974) 2, pp. 244-280
Persistent link: https://www.econbiz.de/10001921261