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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Marktforschung
25
Marketing
22
Marketingforschung
21
Marketingmanagement
21
Marketing management
20
Strategisches Management
19
Theorie
19
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19
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16
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15
United States
15
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12
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12
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9
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9
Organisatorischer Wandel
9
Organizational change
9
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7
Dynamische Kompetenzen
7
Innovation management
7
Innovationsmanagement
7
Management
7
Verbraucher
7
Firm performance
6
Unternehmenserfolg
6
Competitive advantage
5
Produktgestaltung
5
Unternehmensplanung
5
Wettbewerbsstrategie
5
Absatzplanung
4
Consumer behaviour
4
Corporate planning
4
Konsumentenverhalten
4
Lehrbuch
4
Markenartikel
4
Market orientation
4
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4
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4
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5
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4
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Day, George S.
10
Aaker, David A.
5
Brandt, William K.
1
Deutscher, Terry
1
Dunkelberg, William C.
1
Hansen, U.
1
Heeler, Roger M.
1
Riemer, M.
1
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Journal of marketing research : JMR
2
Harvard business review : HBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Marketing Science Institute, Report
1
Marketing Science Institute, Working Paper
1
Marketing und Verbraucherpolitik
1
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ECONIS (ZBW)
10
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1
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
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2
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
3
Consumerism: Search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000571312
Saved in:
4
Marketing research
Aaker, David A.
;
Day, George S.
-
1983
-
2. ed.
Persistent link: https://www.econbiz.de/10000077769
Saved in:
5
Nonresponse bias and callbacks in sample surveys
Dunkelberg, William C.
;
Day, George S.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 160-168
Persistent link: https://www.econbiz.de/10002102498
Saved in:
6
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.
;
Day, George S.
- In:
Marketing und Verbraucherpolitik
,
(pp. 71-86)
.
1982
Persistent link: https://www.econbiz.de/10001784339
Saved in:
7
Corporate responses to consumerism pressures
Aaker, David A.
;
Day, George S.
- In:
Harvard business review : HBR
50
(
1972
)
6
,
pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
Saved in:
8
Identifying competitive product-market boundaries : strategic and analytical issues : research program
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10002061451
Saved in:
9
Using cluster analysis to improve marketing experiments
Day, George S.
;
Heeler, Roger M.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 340-347
Persistent link: https://www.econbiz.de/10002061537
Saved in:
10
Information disclosure and consumer credit knowledge : a longitudinal analysis
Brandt, William K.
;
Day, George S.
;
Deutscher, Terry
- In:
Journal of consumer affairs : official publication of …
9
(
1975
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10001940626
Saved in:
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