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~subject:"Vereinigte Staaten"
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Werbung als Investition
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Vereinigte Staaten
Werbungsbetrieb
582
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbewirkung
18
Werbungsunternehmung
18
Absatzpolitik
15
Großbritannien
15
Advertising effects
13
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Marketing
11
Preisgestaltung
11
Werbeplanung
11
Internet marketing
10
Online-Marketing
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Theorie
8
Theory
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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Type of publication
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Article
123
Book / Working Paper
60
Type of publication (narrower categories)
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Hochschulschrift
2
Mikroform
2
Konferenzschrift
1
Language
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Undetermined
152
English
28
German
3
Author
All
Simon, Julian Lincoln
4
Bogart, Leo
3
Cohen, Dorothy
3
Woodside, Arch G.
3
Barban, Arnold M.
2
Benson, Purnell H.
2
Borden, Neil H.
2
Comanor, William S.
2
Dirksen, Charles J.
2
Eiler, Doyle A.
2
Ekelund jr., Robert B.
2
Gramm, William P.
2
Kroeger, Arthur
2
Mertes, John E.
2
Miracle, Gordon E.
2
Moyer, Reed
2
Peterman, John L.
2
Stansell, Stanley R.
2
Tolley, B. Stuart
2
Waddle, Gerald L.
2
Wallace, Wallace H.
2
Wilder, Ronald P.
2
Wilson, Thomas A.
2
Winer, Russell S.
2
Aaker, David A.
1
Alford, Charles Lang III
1
Anderson, Robert L.
1
Arndt, Johan
1
Augustine, Andre J. San
1
Ayanian, Robert Louis
1
Backman, Jules
1
Barry, Thomas E.
1
Bass, Frank M.
1
Bearden, William O.
1
Benham, Lee
1
Besmer, Hans Jörg
1
Bloch, Harry
1
Boies, David
1
Boyd, Harper W.
1
Boyer, Kenneth D.
1
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Institution
All
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Management Association
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Progressive Grocer Magazine
1
University of California at Berkeley
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
37
Journal of marketing
13
Journal of marketing research : JMR
11
The journal of business : B
8
Harvard business review : HBR
3
Public opinion quarterly : journal of the American Association for Public Opinion Research
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
American journal of agricultural economics
2
Business horizons
2
California management review
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal of business research : JBR
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The review of economics and statistics
2
A Wiley/Hamilton Publication
1
A, E, Res
1
A. E. Information Series / North Carolina Department of Agricultural Economics
1
Bankers' magazine
1
Business perspectives : quarterly journal of the Business Research Bureau
1
Business review
1
Consumer behavior : contemporary research in action
1
Decision sciences : DS
1
Domestic Affairs Study, American Enterprise Institute for Public Policy Research
1
Encyclopedia of cost accounting systems ; 1
1
Explorations in economic research : occasional papers of the National Bureau of Economic Research
1
Fortune
1
Grid series in advertising and journalism
1
Harvard economic studies
1
Houghton Mifflin Adviser in Marketing
1
Journal of accounting research
1
Journal of political economy
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
MSU business topics
1
Markenartikel : das Magazin für Markenführung
1
Marketing Research Report, Economic Research Service, U.S. Department of Agriculture
1
Marketing communications
1
Prentice-Hall behavioral sciences in business series
1
Prentice-Hall international series in management
1
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Source
All
ECONIS (ZBW)
183
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1
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183
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1
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
2
Advertising management : Cases and concepts
Patti, Charles H.
;
Murphy, John H.
-
1978
Persistent link: https://www.econbiz.de/10000558917
Saved in:
3
Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton
-
1973
Persistent link: https://www.econbiz.de/10000625812
Saved in:
4
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
5
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
6
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
7
Advertising and competition
Backman, Jules
-
1967
Persistent link: https://www.econbiz.de/10000567769
Saved in:
8
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
9
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
10
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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