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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Marktforschung
6
Verbraucher
3
Markenartikel
2
Theorie
2
Theory
2
1960-
1
Absatz
1
Absatzpolitik
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Betriebliche Preispolitik
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Einzelhandel
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Football
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History of economic thought
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1
Kapitalanlage
1
Kaufleute
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Type of publication
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Article
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Sen, Subrata K.
4
Blattberg, Robert C.
3
Pekelman, Dov
1
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Journal of marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
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ECONIS (ZBW)
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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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2
Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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3
Market segments and stochastic brand choice models
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10001920547
Saved in:
4
Mathematical programming models for the determination of attribute weights
Pekelman, Dov
;
Sen, Subrata K.
- In:
Management science : journal of the Institute for …
20
(
1974
)
8
,
pp. 1217-1229
Persistent link: https://www.econbiz.de/10002629069
Saved in:
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