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Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.; Cha, Jiyoung - In: JMM : the international journal on media management 9 (2007) 4, pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Rashid, Md Sanuwar; Byun, Sang-Eun - In: Journal of retailing and consumer services 41 (2018), pp. 201-210
Persistent link: https://www.econbiz.de/10011808586
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Personal Brand Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz - 2018
provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area …
Persistent link: https://www.econbiz.de/10012396418
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Personal brand creation in the digital age : theory, research and practice
Grzesiak, Mateusz - 2018
Persistent link: https://www.econbiz.de/10011723493
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932