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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Kuo, Ya-Hui; Wu, Pei-Chiang; Ahn, Sun Young - In: Cross cultural & strategic management 29 (2022) 4, pp. 919-937
Persistent link: https://www.econbiz.de/10013373276
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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim; Battisti, Enrico; Akhtar, Nadeem; Ahmad, … - In: International marketing review 40 (2023) 5, pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
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Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen; Yeow, Paul H. P.; Lim, Nena - In: Marketing intelligence & planning 33 (2015) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.; Cha, Jiyoung - In: JMM : the international journal on media management 9 (2007) 4, pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
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Personal Brand Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz - 2018
provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area …
Persistent link: https://www.econbiz.de/10012396418
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591