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Ethical and practical implications of pharmaceutical direct-to consumer advertising
Hoek, Janet - In: International journal of nonprofit and voluntary sector … 13 (2008) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003689803
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Direct-to-consumer advertising of pharmaceuticals as a matter of corporate social responsibility?
Pol, Pepijn K. C. van de; Bakker, Frank G. A. de - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10003997043
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Exporting American advertising strategies : a comparative case study of the United States, Japan and New Zealand
Helgert, Joseph P.; Zahradnik, Anne - In: Advertising in developing and emerging countries : the …, (pp. 287-311). 2011
Persistent link: https://www.econbiz.de/10009261703
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Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari; Mantrala, Murali K.; Albers, Sönke - In: Innovation and marketing in the pharmaceutical industry …, (pp. 531-556). 2014
Persistent link: https://www.econbiz.de/10010353473
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Direct-to-Consumer-Marketing in der Pharmaindustrie
Abdelmoumene, Ahmed - 2011
Informationsbedürfnis. Sie nutzen die neuen Kommunikationsmedien um sich selbstständig über Arzneimittel zu informieren und hinterfragen …
Persistent link: https://www.econbiz.de/10009521310
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Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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Identifying industry margins with unobserved price constraints : structural estimation on pharmaceuticals
Dubois, Pierre; Lasio, Laura - 2014
Persistent link: https://www.econbiz.de/10010363385
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Identifying industry margins with unobserved price constraints : structural estimation on pharmaceuticals
Dubois, Pierre; Lasio, Laura - 2014
Persistent link: https://www.econbiz.de/10010351381