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Comparative marketing systems
Kaynak, Erdener (ed.); Savitt, Ronald (contributor) - 1984
Persistent link: https://www.econbiz.de/10000043939
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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Strategisches Identitätsmanagement transnationaler Unternehmen
Horn, Sierk - 2000
Persistent link: https://www.econbiz.de/10001568613
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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Market signaling by multinational firms : an international comparison
Milewicz, John; Herbig, Paul A.; Day, Ken - In: Journal of euromarketing 12 (2002) 2, pp. 55-70
Persistent link: https://www.econbiz.de/10001861829
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Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K. - In: Journal of global marketing 29 (2016) 1/5, pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte; Engelen, Andreas; Oswald, Monika - In: Entrepreneurial marketing, (pp. 83-109). 2011
Persistent link: https://www.econbiz.de/10009379616
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Comparative Marketing : Wholesaling in 15 countries. Ed. by Robert Bartels. spons. by the American Marketing Association
Bartels, Robert D. W. (contributor) - 1963
Persistent link: https://www.econbiz.de/10002296732
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Komparative Analyse im internationalen Marketing : ein Ansatz zur Analyse, Auswahl und Bearbeitung von Auslandsmärkten
Bechauf, Rainer - 1989
Persistent link: https://www.econbiz.de/10004065463