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Verkauf
Marketing management
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Journal of business research : JBR
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ECONIS (ZBW)
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Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M.
;
Gopalakrishna, Srinath
;
Chatterjee, …
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10003340369
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2
Customer value impact of sales contests
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
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3
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
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4
Introduction: Special Issue on enhancing sales force productivity
Mantrala, Murali K.
;
Albers, Sönke
;
Gopalakrishna, Srinath
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
2
,
pp. 109-113
Persistent link: https://www.econbiz.de/10003735683
Saved in:
5
Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
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