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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
65
Konsumentenverhalten
65
Theorie
53
Theory
53
Market research
24
Marktforschung
24
Beziehungsmarketing
20
Marketing
20
Relationship marketing
20
Advertising effects
17
Werbewirkung
17
Estimation theory
16
Schätztheorie
16
Conjoint analysis
14
Conjoint-Analyse
14
Bayesian inference
13
Kundenbindungsprogramm
13
Loyalty program
13
Bayes-Statistik
12
Einzelhandel
12
Experiment
12
Internet marketing
12
Online-Marketing
12
Retail trade
12
Advertising
11
Netherlands
11
Niederlande
11
Werbung
11
Brand management
10
E-commerce
10
Markenführung
10
Meta-Analyse
10
Meta-analysis
10
Electronic Commerce
9
Marktsegmentierung
9
Sales promotion
9
Decision
8
Entscheidung
8
Marketing management
8
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7
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1
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English
9
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Bijmolt, Tammo H. A.
6
Wedel, Michel
3
Zhang, Jie
3
Dorotic, Matilda
2
Pieters, Rik
2
Verhoef, Peter C.
2
Breugelmans, Els
1
Drechsler, Salome
1
Fok, Dennis
1
Gijsenberg, Maarten J.
1
Hirche, Christian F.
1
Leeflang, Peter
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Minnema, Alec
1
Natter, Martin
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Non, Mariëlle
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Vafainia, Saeid
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Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
4
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
5
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
6
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
7
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
8
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
9
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
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