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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
42
Relationship marketing
41
Einzelhandel
27
Retail trade
27
Distribution channel
24
Vertriebsweg
24
Markenführung
23
Brand management
22
Brand
15
Markenartikel
15
Theorie
15
Theory
15
Sales promotion
14
Handelsmarke
13
Marketing management
13
Marketingmanagement
13
USA
13
United States
13
Marketing
12
Store brand
11
Brand image
10
Markenimage
10
Preismanagement
10
Pricing strategy
10
Marketing theory
9
Marketingtheorie
9
Advertising
8
Customer value
8
Kundenwert
8
Werbung
8
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Werbewirkung
7
Competition
6
Innovation management
6
Innovationsmanagement
6
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4
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4
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1
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1
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English
14
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Neslin, Scott A.
10
Ailawadi, Kusum L.
8
Gedenk, Karen
5
Grewal, Dhruv
2
Heerde, Harald J. van
2
Kopalle, Praveen K.
2
Gauri, Dinesh
1
Gupta, Sunil
1
Hall, Kevin
1
Harlam, Bari A.
1
Langer, Tobias
1
Lutzky, Christian
1
Ma, Yu
1
Marmorstein, Howard
1
Montaguti, Elisa
1
Papies, Dominik
1
Roggeveen, Anne L.
1
Shehu, Edlira
1
Valentini, Sara
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Journal of retailing
3
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Relevant knowledge series
1
The history of marketing science
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ECONIS (ZBW)
14
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1
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
2
Does travel time to stores matter? : the role of merchandise availability
Grewal, Dhruv
;
Kopalle, Praveen K.
;
Marmorstein, Howard
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10009622977
Saved in:
3
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
4
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
5
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
6
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
7
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
8
Sales promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
Saved in:
9
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
10
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
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