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~subject:"Verkaufsförderung"
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Verkaufsförderung
Werbung
13,855
Advertising
11,324
Werbewirkung
7,991
Advertising effects
7,765
Consumer behaviour
5,380
Konsumentenverhalten
5,272
Online-Marketing
2,773
Internet marketing
2,764
Sales promotion
2,033
Theorie
1,887
Theory
1,839
Brand management
1,541
USA
1,526
Markenführung
1,522
Deutschland
1,448
advertising
1,406
United States
1,355
Marketing
1,264
Markenimage
1,120
Brand image
1,113
Marketingmanagement
1,056
Marketing management
1,033
Germany
969
Social Web
906
Social web
904
Markenartikel
807
Pricing strategy
795
Preismanagement
793
Brand
727
Werbepsychologie
573
Psychology of advertising
532
Emotion
524
Zielgruppe
502
Target group
485
Einzelhandel
477
Celebrity endorsement
464
Celebrity-Werbung
461
Internet
447
Retail trade
445
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562
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319
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Article
1,342
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613
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5
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1
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1,196
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1,196
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150
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150
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123
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123
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99
Arbeitspapier
91
Hochschulschrift
58
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46
Ratgeber
24
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22
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21
Sammelwerk
21
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20
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20
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19
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10
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8
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7
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7
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6
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6
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5
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5
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4
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4
Sammlung
4
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3
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3
Einführung
3
Systematic review
3
Übersichtsarbeit
3
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2
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2
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English
1,730
German
222
French
6
Undetermined
2
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1
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Gedenk, Karen
13
Usman, Osly
12
Kind, Hans Jarle
10
Neslin, Scott A.
10
Foros, Øystein
9
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Günter, Tobias Maria
5
Klapper, Daniel
5
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National Bureau of Economic Research
7
Kanada / Dominion Bureau of Statistics
3
Berliner Wissenschafts-Verlag
2
Erich-Schmidt-Verlag
2
Europäischer Rechnungshof
2
Institut für Betriebswirtschaft <Braunschweig>
2
Springer Fachmedien Wiesbaden
2
AMACOM
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Econometrisch Instituut <Rotterdam>
1
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Farmer Cooperative Service, U. S. Department of Agriculture
1
FinanzBuch Verlag
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Helmut-Schmidt-Universität
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
John Calmann and King Ltd <London>
1
Kogan Page Ltd. <London>
1
New England Council / Research Committee
1
New York State College of Agriculture
1
Progressive Grocer Magazine
1
RWTH Aachen
1
Reserve Bank of New Zealand
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Schottland / Government
1
The Nielsen Company (Germany)
1
Thompson and Lichtner Co., Inc.
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
United States / Federal Trade Commission / Bureau of Economics
1
Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
1
Universität Ulm
1
epubli GmbH
1
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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
49
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of advertising research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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Source
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ECONIS (ZBW)
1,944
EconStor
10
OLC EcoSci
3
RePEc
2
BASE
1
USB Cologne (EcoSocSci)
1
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1
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
2
The effects of sales promotion, attractiveness of internet
advertising
, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya
;
Fernanda, Maria
- In:
International journal of management & enterprise …
20
(
2021
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
Saved in:
3
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
Saved in:
4
Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies
Bashabsheh, Amin Ayed Nahar
- In:
International economics & finance journal : (IEFJ)
14
(
2019
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012428931
Saved in:
5
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
6
The effect of
advertising
and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
7
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
8
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
9
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
10
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
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