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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
29
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Einzelhandel
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Retail trade
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Theorie
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Food retailing
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Produktion Mehrproduktenfertigung
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Market research
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Marketing theory
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Gijsbrechts, Els
4
Foubert, Bram
2
Guyt, Jonne
1
Haans, Hans
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Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
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2
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
3
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
4
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
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