in customers' OOS reactions. The results of an online experiment demonstrate that customers substitute unavailable items …

similar substitute is offered at a reduced price, the effect is enforced. For dissimilar substitutes, we show the contrary …

convert free users to paying ones. Price promotions (or “sales”) are often used in freemium to induce the conversion. However …, the causal effect of exposing consumers to such inter-temporal price variation is unclear. While sales can generate …, where the base version is sold for free, so that sales form extreme price cuts on the overall product combination. We work …

deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand … conducted at a German retail chain, we test for variety during a price and display promotion. Participating stores either …

We build a model to analyze the cost (wholesale price) pass-through incentives of a retailer selling two products. The … products, `leader' and `follower,' are such that the leader's price affects the follower's demand, but not vice versa. These …

(sales promotions paradox). We model sales promotions as deviations of the promoted price with respect to the regular price …