Similar Search Results

Bandyopadhyay, Nirmalya - In: Marketing intelligence & planning 42 (2024) 7, pp. 1257-1273

Persistent link: https://www.econbiz.de/10015056984

Joseph, Joshy; Sivakumaran, Bharadhwaj - In: Journal of international consumer marketing 23 (2011) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10008991165

Harindranath R.M; Sivakumaran, Bharadhwaj - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 77-102

Persistent link: https://www.econbiz.de/10012385177

Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543

Persistent link: https://www.econbiz.de/10012179140

R. M., Harindranath; Sivakumaran, Bharadhwaj - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1000-1014

Persistent link: https://www.econbiz.de/10014276721