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Verkaufsförderung
Consumer behaviour
67
Konsumentenverhalten
66
India
27
China
17
Luxury goods
17
Luxusgüter
17
Indien
15
Marketing management
14
Marketingmanagement
14
Brand management
13
Markenführung
12
Brand image
11
Markenimage
11
Relationship marketing
11
Advertising
10
Beziehungsmarketing
10
Customer satisfaction
10
Kundenzufriedenheit
10
Brand
9
Cultural identity
9
Emerging markets
9
International marketing
9
Kulturelle Identität
9
Markenartikel
9
Marketing
9
United Kingdom
9
Werbung
9
Advertising effects
8
Internationales Marketing
8
Sales promotion
8
Werbewirkung
8
Asia
7
Asien
7
Großbritannien
7
Luxury
7
Luxury brands
7
Neuseeland
7
New Zealand
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English
8
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Fam, Kim Shyan
5
Shukla, Paurav
3
Banerjee, Madhumita
2
McNeill, Lisa S.
2
Adidam, Phani Tej
1
Babin, Barry J.
1
Buchanan-Oliver, Margo
1
Cheung, Wah-leung
1
Chung, Kim
1
Guthrie, John
1
Henry, James
1
Richard, James E.
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Seo, Yuri
1
Waller, David
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Yang, Lin
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Zhang, Honghong
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Journal of consumer behaviour : an international research review
3
Asia Pacific journal of marketing and logistics
2
Journal of promotion management : JPM
1
Marketing management in Asia
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
2
An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin
;
Cheung, Wah-leung
;
Henry, James
;
Guthrie, John
; …
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
Saved in:
3
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
4
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
5
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
6
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Shukla, Paurav
;
Babin, Barry J.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 194-203
Persistent link: https://www.econbiz.de/10009766225
Saved in:
7
India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
Saved in:
8
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
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