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~subject:"Vertrauen"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Vertrauen
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Consumer behaviour
51,644
Relationship marketing
16,272
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16,268
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12,039
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10,731
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3,567
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3,536
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6
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6
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6
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6
Hegner, Sabrina
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Konuk, Faruk Anıl
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Mysen, Tore
6
Roberts-Lombard, Mornay
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Salo, Jari
6
Balaji, M. S.
5
Bui Thanh Khoa
5
Castaldo, Sandro
5
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5
D'Souza, Clare M.
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Dhir, Amandeep
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Fatima, Johra Kayeser
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Huh, Jisu
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Lombart, Cindy
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Louis, Didier
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Lu, Yaobin
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Mainardes, Emerson Wagner
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Mohd Suki, Norazah
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Mostert, Pierre
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Poon, Patrick
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Rather, Raouf Ahmad
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Siddiqui, Aaliyah
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Siddiqui, Mujahid
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So, Kevin Kam Fung
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Tang, Liang
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Thurasamy Ramayah
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5
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1
Shaker Verlag
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1
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Journal of retailing and consumer services
121
Journal of business research : JBR
85
International journal of hospitality management
47
Industrial marketing management : the international journal for industrial and high-tech firms
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Journal of internet commerce
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic marketing and retailing : IJEMR
28
Psychology & marketing
26
The service industries journal
26
Cogent business & management
24
The international journal of bank marketing : IJBM
24
Journal of travel and tourism marketing
23
International journal of consumer studies
22
Journal of strategic marketing
22
The journal of business & industrial marketing
22
International journal of business information systems : IJBIS
21
Journal of marketing communications
21
The journal of product & brand management
21
Journal of hospitality marketing & management
20
International journal of contemporary hospitality management
19
International journal of internet marketing and advertising : IJIMA
19
International journal of retail & distribution management
19
Journal of financial services marketing : JFSM
19
Technological forecasting & social change : an international journal
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
European journal of marketing : EJM
15
Journal of business ethics : JOBE
15
Journal of international consumer marketing
15
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
15
Pakistan journal of commerce and social sciences
15
The journal of services marketing
15
Information systems and e-business management : ISeB
14
International journal of electronic commerce : IJEC
14
Journal of Islamic marketing
14
Journal of global marketing
14
Marketing intelligence & planning
14
Tourism management : research, policies, practice
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Electronic commerce research
13
Electronic commerce research and applications
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ECONIS (ZBW)
2,683
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1
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
2
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei
- In:
Global business & economics review
18
(
2016
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
Saved in:
5
Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?
Ho, Ching-wei
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 252-267
Persistent link: https://www.econbiz.de/10010416279
Saved in:
6
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
7
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
8
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
9
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
10
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
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