The questions of what competence constitutes in salesperson performance and why it does matter are important issue of marketing and sales management. This study examined the importance of competence in a salesperson's performance and the mechanism underlying the relationship between competence...

The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has...

Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, where consumers and brands have strong...

The role of salespeople is increasingly important in relation to improving sales performance. Sales may increase if it is supported by reliable, smart and hardworking salesperson. To create a professional salesperson, enterprises need to provide a guidance, for example, in the form of practical...

Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect. Research methodology - Cronbach’s Alpha...

This study explores the area of brand loyalty in Pakistan. The study was exploratory and quantitative in nature. Brand loyalty in Pakistan was studied with predictor's e-loyalty, brand image, self-congruity, and sales promotion with customer satisfaction and customer trust as mediators. The...

The purpose of this paper is to understand how fairness garners loyalty by breeding trust in the pharmaceutical wholesaler-pharmacy relationship. Specifically, the paper seeks to understand if e two dimensions of fairness – procedural and distributive – contribute differently in fostering...

The satisfaction-trust paradigm has been recently criticized regarding its ability to deliver positive consumer behavioral outcomes. This study argues that -amongst others- a reason for this unpleasant situation may be the failure of service managers to account for non-linearities in the...

B2C e-commerce models, customers trust as a key factor and the key elements of success in e-commerce is considered by many experts know the key to success in e-business in the development and deployment of secure and trusted process for purchasers. The aim of this study is the role of...

Recently, the company is required to emphasized the importance of evaluating its performance through the economic parameters, environmental quality, and social welfare, known as the People-Planet-Profit. Corporate Social Responsibility (CSR) is one activity that can not only increase profits but...