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Enhancing electronic markets for industrial services by trust features

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Enhancing Electronic Markets for Industrial Services by Trust Features

Bauer, Wolfgang; Dorn, Jürgen; Pryakhin, Ivan - 2019

The level of trust in a service provider is an important decision factor when buying industrial services. Especially, the outcome uncertainties of services, its individuality, and asymmetric information between buyer and seller are some reasons that the evaluation of trust is a key component in...

Persistent link: https://www.econbiz.de/10015090869