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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust

Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664

Persistent link: https://www.econbiz.de/10013536271

Antecedents of customer brand engagement affecting customer satisfaction, trust, and commitments in forming loyalty and word of mouth in Indonesia

Lestari, Unik Dwi; Syah, Tantri Yanuar Rahmat - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 97-122

Findings: The results show that customer involvement and flow experience are the main drivers of CBE, which then directly … Contribution/Originality: This study can explain the importance of customer involvement and experience in forming CBE to gain …

Persistent link: https://www.econbiz.de/10014335629

Social media and hospital brands : a field study in Turkey

Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31

Persistent link: https://www.econbiz.de/10011534294

The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia

Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324

Persistent link: https://www.econbiz.de/10012671052

Social media marketing and brand loyalty : the role of brand trust

Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958

Persistent link: https://www.econbiz.de/10012672190

Role of 4c's of marketing mix in building trust to achieve brand loyalty in case of fastener's industry : a PLS-SEM approach

Gupta, Kanishk - In: International journal of public sector performance … 6 (2020) 5, pp. 587-604

Persistent link: https://www.econbiz.de/10012516830

Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods

Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9

Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...

Persistent link: https://www.econbiz.de/10012589393

Is brand experience a good mediator? : an empirical study on ISP sector

Durmaz, Osman - 2022

Persistent link: https://www.econbiz.de/10012887922

Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market

Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446

Persistent link: https://www.econbiz.de/10012483371

The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty

Reham Shawky Ebrahim - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 287-308

Persistent link: https://www.econbiz.de/10012312406

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