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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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The determinants of retail customers' purchase intent
Menidjel, Choukri; Bilgihan, Anil - In: International journal of consumer studies 46 (2022) 6, pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
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The transformation of customer satisfaction become customer delight
Wolor, Christian Wiradendi; Efendy, Hady - In: Inventi impact: retailing & consumer services (2018) 2, pp. 72-92
Persistent link: https://www.econbiz.de/10012130296
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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The role of customer trust, service quality and value dimensions in determining satisfaction and loyalty : an empirical study of mobile telecommunication industry in Pakistan
Aslam, Wajeeha; Arif, Imtiaz; Farhat, Kashif; … - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10011994848
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Banks performance and customers' satisfaction in relation to corporate social responsibility : mediating customer trust and spiritual leadership : what counts!
Srouji, Anan F.; Abed, Suzan R.; Hamdallah, Madher E. - In: International journal of business innovation and research 19 (2019) 3, pp. 358-384
Persistent link: https://www.econbiz.de/10012108750
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Relationship marketing and customer loyalty : do customer satisfaction and customer trust really serve as intervening variables?
Rizan, Mohamad; Ari Warokka; Listyawati, Dewi - In: Inventi impact: retailing & consumer services (2016) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011575870
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Investigating consumer word-of-mouth behaviour in a Chinese context
Zhang, Xin; Ma, Liang; Wang, Gao Shan - In: Total quality management & business excellence 30 (2019) 5, pp. 579-593
Persistent link: https://www.econbiz.de/10012199771
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Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad - In: Journal of global marketing 32 (2019) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10012201015