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~subject:"Vertriebsweg"
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Vertriebsweg
Consumer behaviour
15
Konsumentenverhalten
15
Einzelhandel
12
Retail trade
12
Handelsmarke
10
Innovation
10
Store brand
10
Distribution channel
8
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Social network
7
Soziales Netzwerk
7
Supplier relationship management
7
Learning organization
6
Lernende Organisation
6
Marketing
6
Theorie
6
Theory
6
Biotechnologie-Industrie
5
Biotechnology industry
5
Internet
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retailing
5
Brand
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Brand management
4
Cognition
4
Electronic Commerce
4
Information technology
4
Informationstechnik
4
Inter-firm cooperation
4
Kognition
4
Markenartikel
4
Markenführung
4
Retailing
4
Strategic alliance
4
Strategische Allianz
4
Unternehmenskooperation
4
B-to-B-Marketing
3
Business-to-business marketing
3
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3
Arbeitspapier
1
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Language
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English
8
Author
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Geyskens, Inge
8
Gielens, Katrijn
6
Dekimpe, Marnik G.
4
Deleersnyder, Barbara
3
Gijsbrechts, Els
1
Ter Braak, Anne
1
Wuyts, Stefan
1
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Erasmus Research Institute of Management
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Journal of marketing
2
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
2
ERIM report series research in management
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Handbook of marketing and finance
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
8
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1
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
2
Trust, satisfaction, and equity in marketing channel relationships
Geyskens, Inge
-
1998
Persistent link: https://www.econbiz.de/10001422624
Saved in:
3
The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn
;
Geyskens, Inge
- In:
Handbook of marketing and finance
,
(pp. 204-224)
.
2012
Persistent link: https://www.econbiz.de/10009552467
Saved in:
4
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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5
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
Saved in:
6
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
Persistent link: https://www.econbiz.de/10001640809
Saved in:
7
Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge
;
Gielens, Katrijn
;
Dekimpe, Marnik G.
-
2000
Persistent link: https://www.econbiz.de/10001578819
Saved in:
8
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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