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Product differentiation in video games : a closer look at Fortnite's success
Moritz, Karl-Heinz; Schöber, Timo; Stadtmann, Georg - 2020
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games …
Persistent link: https://www.econbiz.de/10012223916
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Team participation and online gamer loyalty
Teng, Ching-I; Chen, Wei-Wen - In: Electronic commerce research and applications 13 (2014) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10011348337
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Retrospective evaluations of playful experiences
Mukherjee, Sayantani; Lau-Gesk, Loraine - In: The journal of consumer marketing 33 (2016) 5, pp. 387-395
Persistent link: https://www.econbiz.de/10011553777
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Gamification and mobile marketing effectiveness
Hofacker, Charles F.; Ruyter, Ko de; Lurie, Nicholas H.; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
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Reflections on video games, virtual communication, and our pandemic lives
Darling, Sally; Keller, Jessica - In: Journal of business anthropology 11 (2022) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10013256068
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Developing esport tourism through fandom experience at in-person events
Thompson, Jamie; Taheri, Babak; Scheuring, Florian - In: Tourism management : research, policies, practice 91 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
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Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
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Antecedents and consequences of sending and receiving information in mobile gaming apps
Dinsmore, John; Swani, Kunal; Troise, Ciro; Wamwara, Wakiuru - In: Digital business 2 (2022) 2, pp. 1-11
Mobile gaming applications (apps) are increasingly engineered to encourage the sending and receiving information … perspective to examine the trait antecedents (identification as a member of the gaming community, susceptibility to informational … influence) and behavioral consequences (paying for downloads of mobile app games, making in-app purchases, sharing of gaming …
Persistent link: https://www.econbiz.de/10013477418
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Welcome to esports, you suck : understanding new consumer socialisation within a toxic consumption collective
Huston, Clarice Yi; Cruz, Angela Gracia B.; Zoppos, Eloise - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1451-1476
Persistent link: https://www.econbiz.de/10014450070
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Exploring consumer detriment in immersive gaming technologies
Hyde, R.; Cartwright, Peter - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 3, pp. 335-361
Persistent link: https://www.econbiz.de/10014422460