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Marketing and development in the transition economies of Southeast Asia : policy explication, assessment, and implications

Shultz, Clifford J.; Pecotich, Anthony - 2009

Persistent link: https://www.econbiz.de/10003876609

Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam

Nguyen Thi Tuyet Mai; Rahtz, Don R.; Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 28-44

Persistent link: https://www.econbiz.de/10010257272

Vietnam : political economy, marketing system

Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10009513286

Vietnam's inconsistencies between political structure and socio-economic practice : implications for the nation's future

Shultz, Clifford J. - In: Contemporary Southeast Asia 15 (1993) 2, pp. 179-194

Persistent link: https://www.econbiz.de/10001172314

Balancing policy, consumer desire and corporate interests : considerations for market entry in Vietnam

Shultz, Clifford J. - In: The Columbia journal of world business : publ. … 29 (1994) 4, pp. 42-52

Persistent link: https://www.econbiz.de/10001177616

Consumption in marketizing economies

Shultz, Clifford J. (contributor); … - 1994

Persistent link: https://www.econbiz.de/10001186096

The future prospects of Sino-Vietnamese relations : are trade and commerce the critical factors for sustainable peace?

Shultz, Clifford J. - In: Contemporary Southeast Asia 17 (1995) 2, pp. 126-146

Persistent link: https://www.econbiz.de/10001189095

The Evolving Investment Climate in Vietnam and Subsequent Challenges to Foreign Investors

Shultz, Clifford - 2015

Vietnam's evolving reform process is gaining momentum. Vietnam's Communist Party, however, continues to maintain strong control over economic affairs. Foreign companies with commercial expectations typically are forced into partnership with State instruments responsible for implementation of...

Persistent link: https://www.econbiz.de/10013018437

Diffusing market orientation to drive marketing capital : evidence from Vietnam

Nguyen Dinh Tho; Nguyen Thi Mai Trang; Shultz, Clifford J. - In: Journal of strategic marketing 26 (2018) 6, pp. 520-531

Persistent link: https://www.econbiz.de/10011976047