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~subject:"Viral marketing"
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Viral marketing
Social Web
20,214
Social web
20,180
Internet
19,771
Knowledge
9,657
Wissen
9,154
Information
7,986
Online-Marketing
6,637
Internet marketing
6,564
Electronic Commerce
6,553
Konsumentenverhalten
6,482
Consumer behaviour
6,472
E-commerce
6,030
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5,814
Theorie
5,800
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5,671
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5,627
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5,346
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4,185
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3,571
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2,964
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2,957
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2,889
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2,739
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2,726
United States
2,726
World
2,691
Beziehungsmarketing
2,646
Relationship marketing
2,643
information
2,573
Online-Handel
2,557
Online retailing
2,552
Social network
2,534
Virales Marketing
2,410
Informationstechnik
2,242
Information technology
2,075
Big Data
2,067
Big data
2,041
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Law, Chun Hung Roberts
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Filieri, Raffaele
10
Bigné Alcañiz, J. Enrique
8
Law, Rob
8
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Ye, Qiang
8
Akram, Umair
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Gopinath, Shyam
7
Jin, Ginger Zhe
7
Liang, Sai
7
Liu, Yong
7
Lu, Shijie
7
Schweidel, David A.
7
Scott, David Meerman
7
Sparks, Beverley
7
Berger, Jonah
6
Bilal, Muhammad
6
Bilgihan, Anil
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Hennig-Thurau, Thorsten
6
Lee, Jungmin
6
Luca, Michael
6
Mariani, Marcello M.
6
Moe, Wendy W.
6
Moro, Sérgio
6
Rita, Paulo
6
Trusov, Michael
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
De Angelis, Matteo
5
Dens, Nathalie
5
Duan, Wenjing
5
Godes, David
5
Guerreiro, João Pedro Silva Martins
5
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National Bureau of Economic Research
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Friedrich-Schiller-Universität Jena
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IGI Global
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Academy of Marketing
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
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Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
102
Journal of retailing and consumer services
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Tourism management : research, policies, practice
40
International journal of hospitality management
39
Journal of marketing communications
36
Information systems research : ISR
35
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Electronic commerce research
24
International journal of advertising : the quarterly review of marketing communications
23
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of hospitality marketing & management
22
Journal of electronic commerce research : JECR
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of electronic marketing and retailing : IJEMR
19
International journal of contemporary hospitality management
18
Psychology & marketing
18
Journal of marketing management : MM
17
Technological forecasting & social change : an international journal
17
The journal of product & brand management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of internet commerce
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
International journal of consumer studies
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
12
Journal of advertising research
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
European journal of marketing : EJM
11
International journal of technology marketing : IJTMkt
11
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Source
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ECONIS (ZBW)
2,409
USB Cologne (EcoSocSci)
3
RePEc
2
USB Cologne (business full texts)
1
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1
Sentiment Analyse mit lokalen Grammatiken : wissensbasierter Ansatz zur Extraktion von Sentiments in Hotelbewertungen
Wolfgruber, Marlene
-
2015
Persistent link: https://www.econbiz.de/10011437469
Saved in:
2
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
3
Web-usability of online CD-stores
Daniels, Erik
- In:
Marktkommunikation in Theorie und Praxis : inter- und …
,
(pp. 67-104)
.
2004
Persistent link: https://www.econbiz.de/10002242688
Saved in:
4
The Web as a Digital Reflection of Reality
Bray, David A.
-
2007
information
processing approach to design, incorporating analogs from evolutionary biology, for example …
Persistent link: https://www.econbiz.de/10012777768
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
7
Constructing audit society in the virtual world : the case of the online reviewer
Jeacle, Ingrid
- In:
Accounting, auditing & accountability journal
30
(
2017
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011629753
Saved in:
8
Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser
;
Panahi, Hesam
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
Saved in:
9
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
10
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
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