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~subject:"Viral marketing"
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Viral marketing
Online-Marketing
12,840
Internet marketing
12,617
Mobilkommunikation
6,883
Mobile communications
6,814
Social Web
5,776
Social web
5,769
Konsumentenverhalten
5,329
Consumer behaviour
5,322
Electronic Commerce
2,440
E-commerce
2,173
Werbewirkung
2,103
Advertising effects
2,093
Online-Handel
2,044
Online retailing
2,041
Beziehungsmarketing
1,932
Relationship marketing
1,927
Werbung
1,778
Advertising
1,773
Virales Marketing
1,747
Markenführung
1,624
Brand management
1,615
Internet
1,599
Mobiltelefon
1,217
Mobile phone
1,215
Marketingmanagement
1,205
Marketing management
1,187
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1,004
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950
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947
Theory
943
Brand image
940
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933
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926
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922
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875
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850
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803
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social media
803
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Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Xie, Karen L.
7
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Mariani, Marcello M.
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bilgihan, Anil
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Karjaluoto, Heikki
5
Law, Rob
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Sparks, Beverley
5
Verma, Sanjeev
5
Wu, Luorong
5
Zhou, Wenqi
5
Balaji, M. S.
4
Chakraborty, Uttam
4
Decker, Reinhold
4
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
3
Universität Mannheim
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BusinessVillage GmbH
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
IGI Global
1
Information Resources Management Association
1
Nomos Verlagsgesellschaft
1
OECD
1
Universität Bremen
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
75
Journal of retailing and consumer services
47
International journal of hospitality management
46
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
28
Information systems research : ISR
27
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of management information systems : JMIS
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Psychology & marketing
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
Cogent business & management
12
European journal of marketing : EJM
12
International journal of advertising : the quarterly review of marketing communications
12
SpringerLink / Bücher
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of business information systems : IJBIS
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
1,747
USB Cologne (EcoSocSci)
1
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1
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1,748
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date (oldest first)
1
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
2
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
3
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
4
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
5
The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigatio...
Furner, Christopher P.
;
Zinko, Robert A.
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10011751430
Saved in:
6
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
7
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
8
Effectiveness of mobile marketing
Reichhart, Philipp Konstantin
-
2013
Persistent link: https://www.econbiz.de/10010199764
Saved in:
9
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
10
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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