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Berger, Jonah; Iyengar, Radha - 2012

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Berger, Jonah; Milkman, Katherine L. - In: Journal of marketing research : JMR 49 (2012) 2, pp. 192-205

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Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289

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