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The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel; Al-Qirim, Nabeel; Hwang, Yujong; Pouri, … - In: Journal of global information management 29 (2021) 3, pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
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The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
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The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality marketing & management 29 (2020) 7, pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
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When social class and social norms shape word of mouth about eco-friendly tourism businesses
Hwang, Yoo Hee; Moon, Hyoungeun - In: Journal of vacation marketing 29 (2023) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10014246965