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Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 586-607

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Berger, Jonah - 2013

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Hamilton, Ryan; Vohs, Kathleen D.; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 197-212

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Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102

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Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588

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Akpinar, Ezgi; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 2, pp. 318-330

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Berger, Jonah; Iyengar, Radha - 2012

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Berger, Jonah; Milkman, Katherine L. - In: Journal of marketing research : JMR 49 (2012) 2, pp. 192-205

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Berger, Jonah; Iyengar, Radha - In: MSI reports : working paper series (2011) 3, pp. 3-37

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Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289

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