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Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo; López-Bonilla, Jesús Manuel; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
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Social network sites : early adopters' personality and influence
Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: The journal of product & brand management 26 (2017) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
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The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.; Kausar, Devi Roza; Soesilo, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 2, pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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Using interest graphs to predict rich-media diffusion in content-based online social networks
Church, E. Mitchell; Iyer, Lakshmi S.; Zhao, Xia - In: Information systems management 32 (2015) 3, pp. 210-219
Persistent link: https://www.econbiz.de/10011412960
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Accounting for word-of-mouth effects in preference-based market forecasts
Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10010424869
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Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.; Inversini, Alessandro; Buhalis, … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215