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~subject:"Viral marketing"
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Viral marketing
Unternehmensnetzwerk
24,051
Business network
23,893
Social Web
20,106
Social web
20,072
Soziales Netzwerk
16,311
Social network
15,363
Online-Marketing
12,834
Internet marketing
12,611
Erwerbsverlauf
9,711
Occupational attainment
9,320
Theorie
7,717
Theory
7,547
Karriereplanung
7,339
Career development
7,134
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6,962
Consumer behaviour
6,958
Deutschland
5,166
Germany
4,745
Innovation
4,171
Netzwerk
3,723
Electronic Commerce
3,666
USA
3,652
Network
3,545
United States
3,525
E-commerce
3,449
Beziehungsmarketing
2,948
Relationship marketing
2,943
Virales Marketing
2,846
Unternehmenskooperation
2,686
Welt
2,653
Online-Handel
2,627
Online retailing
2,623
World
2,620
Innovationsmanagement
2,588
Wissenstransfer
2,582
Internet
2,580
Knowledge transfer
2,555
Innovation management
2,514
China
2,497
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Sammelwerk
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Law, Chun Hung Roberts
15
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Dwivedi, Yogesh Kumar
8
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Mariani, Marcello M.
8
Tan, Yong
8
Berger, Jonah
7
Fan, Weiguo
7
Gopinath, Shyam
7
Gu, Bin
7
Law, Rob
7
Li, Hengyun
7
Lu, Shijie
7
Pelsmacker, Patrick de
7
Ranaweera, Chatura
7
Schweidel, David A.
7
Sparks, Beverley
7
Trusov, Michael
7
Wallace, Elaine
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
Hu, Nan
6
Jayawardhena, Chanaka
6
Kim, Jong Min
6
Liang, Sai
6
Liu, Yong
6
Moe, Wendy W.
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pavlou, Paul A.
6
Petrescu, Maria
6
Rita, Paulo
6
Roy, Gobinda
6
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
5
Friedrich-Schiller-Universität Jena
2
IGI Global
2
National Bureau of Economic Research
2
Universität Mannheim
2
Academy of Marketing
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
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OECD
1
Springer International Publishing
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Published in...
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Journal of business research : JBR
123
Journal of retailing and consumer services
67
International journal of hospitality management
51
International journal of internet marketing and advertising : IJIMA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Information systems research : ISR
42
Tourism management : research, policies, practice
41
Journal of marketing communications
39
Electronic commerce research
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Journal of management information systems : JMIS
29
Psychology & marketing
28
Journal of hospitality marketing & management
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of electronic marketing and retailing : IJEMR
25
Journal of marketing
25
International journal of advertising : the review of marketing communications
24
Journal of electronic commerce research : JECR
24
Journal of internet commerce
24
International journal of contemporary hospitality management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of advertising research
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing management : MM
19
Journal of promotion management : innovations in planning and applied research
19
Journal of travel and tourism marketing
19
The journal of product & brand management
19
SpringerLink / Bücher
18
European journal of marketing : EJM
17
Technological forecasting & social change : an international journal
17
International journal of consumer studies
16
Journal of marketing research : JMR
16
Business horizons
14
International journal of technology marketing : IJTMkt
14
Management information systems : mis quarterly
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
International journal of business information systems : IJBIS
13
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Source
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ECONIS (ZBW)
2,846
RePEc
1
USB Cologne (EcoSocSci)
1
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1
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
3
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
4
How collectivistic values affect online word-of-mouth
Pezzuti, Todd
;
Leonhardt, James M.
- In:
International journal of market research
63
(
2021
)
4
,
pp. 436-453
Persistent link: https://www.econbiz.de/10012593923
Saved in:
5
Estimating social influences from social
networking
sites : articulated frienships versus communication interactions
Guo, Hong
;
Pathak, Praveen
;
Cheng, Kenneth
- In:
Decision sciences : DS
46
(
2015
)
1
,
pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
Saved in:
6
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
7
Impact of social relationships on electronic word of mouth in social
networking
sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
8
Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam
;
Nair, T. R. Gopalakrishnan
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010394722
Saved in:
9
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
10
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
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