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~subject:"Viral marketing"
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Viral marketing
Konsumentenverhalten
79,064
Consumer behaviour
78,632
Theorie
9,239
Beziehungsmarketing
9,176
Relationship marketing
9,162
Theory
9,075
Markenführung
7,780
Brand management
7,777
Markenimage
7,177
Brand image
7,153
Kundenzufriedenheit
6,119
Customer satisfaction
6,115
Urlaubsverhalten
6,016
Holiday behaviour
5,995
Social Web
5,881
Social web
5,877
Online-Handel
5,631
Online retailing
5,617
Online-Marketing
5,307
Internet marketing
5,274
Tourismus
5,072
USA
4,931
Tourism
4,920
Virales Marketing
4,755
United States
4,735
Dienstleistungsqualität
4,545
Service quality
4,542
Tourismusmarketing
4,479
Tourism marketing
4,451
Deutschland
4,359
Brand
4,250
Markenartikel
4,241
Einzelhandel
4,110
Germany
4,049
Retail trade
4,032
Electronic Commerce
3,752
Werbewirkung
3,698
Advertising effects
3,659
E-commerce
3,631
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Undetermined
2,414
Free
800
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3,926
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839
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3,599
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3,599
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128
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127
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87
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56
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35
Sammelwerk
35
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32
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32
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31
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29
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18
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15
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11
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4,545
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213
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10
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1
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Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Mariani, Marcello M.
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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Source
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ECONIS (ZBW)
4,747
RePEc
10
USB Cologne (EcoSocSci)
5
EconStor
2
USB Cologne (business full texts)
1
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1
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10
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4,765
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date (oldest first)
1
Investigating the impact of social media images' value, consumer engagement, and involvement on
eWOM
of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
2
Explaining visit intention involving
eWOM
, perceived risk motivations and destination image
Hamouda, Manel
;
Yacoub, Imen
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10011846563
Saved in:
3
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
4
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
5
"To feel a place of heaven" : examining the role of sensory reference cues and capacity for imagination in destination marketing
Ghosh, Tathagata
;
Sarkar, Abhigyan
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 25-37
Persistent link: https://www.econbiz.de/10011484995
Saved in:
6
Toward an integrated model of tourist expectation formation and gender difference
Wang, Chunyang
;
Qu, Hailin
;
Ksu, Maxwell K.
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 58-71
Persistent link: https://www.econbiz.de/10011451937
Saved in:
7
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Saved in:
8
Behavioral responses of 3S tourism visitors : evidence from a Mediterranean Island destination
Alipour, Habib
;
Olya, Hossein G. T.
;
Maleki, Pegah
; …
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012170520
Saved in:
9
The impact of millennium floods on vacation decisions in a coastal tourism destination : the case of South Carolina, USA
Wang, Chuhan
;
Sirakaya-Turk, Ercan
;
Aydin, Serdar
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10012111335
Saved in:
10
The effect of Sachsenhausen visitors' personality and emotions on meaning and word of mouth
Nawijn, Jeroen
;
Brüggemann, Miriam
;
Mitas, Ondrej
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011746862
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