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An online reputation analysis of the tourism industry in Marbella : a preliminary study on open innovation
Carrasco-Santos, María Jesús; Ciruela-Lorenzo, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-14
This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...
Persistent link: https://www.econbiz.de/10012507061
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Retweet if you please! : do news factors explain engagement?
Manzanaro, Lucía; Valor, Carmen; Paredes-Gázquez, … - In: Journal of marketing communications 24 (2018) 4, pp. 375-392
Persistent link: https://www.econbiz.de/10011880779
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Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat; Brunel, Frédéric F.; Fournier, Susan - In: Journal of marketing communications 20 (2014) 1/2, pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
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Shopping and virtual communities for consumers with physical disabilities
Annett-Hitchcock, Kate; Xu, Yingjiao - In: International journal of consumer studies 39 (2015) 2, pp. 136-144
Persistent link: https://www.econbiz.de/10011299561
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The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz; Taraz, Roghayeh; Mehdikhani, Rasoul - In: Journal of internet commerce 22 (2023) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
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Does online fundraising increase charitable giving? : a nation-wide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2020
) the campaign was profitable for the fundraiser; and (iii) the effects were similar independent of the video content and …
Persistent link: https://www.econbiz.de/10012179173
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024 - 2nd revision
) the effects were similar independent of video content and impression assignment strategy. However, we also found some …
Persistent link: https://www.econbiz.de/10014471994
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2022 - revised
similar independent of video content and impression assignment strategy. However, we also found non-negligible crowding out of …
Persistent link: https://www.econbiz.de/10012793072
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
) the effects were similar independent of video content and impression assignment strategy. However, we also found some …
Persistent link: https://www.econbiz.de/10014478191
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
) the effects were similar independent of video content and impression assignment strategy. However, we also found some …
Persistent link: https://www.econbiz.de/10014503017