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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
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The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro - In: Journal of advertising research 49 (2009) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
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Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
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Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro - In: Marketing : metaphors and metamorphosis, (pp. 118-131). 2008
Persistent link: https://www.econbiz.de/10003746820
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Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro; Rubio Benito, Natalia; Campo, Sara - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 317-340
Persistent link: https://www.econbiz.de/10010384690