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Modelling CRM in a social media age
Harrigan, Paul; Soutar, Geoffrey N.; Choudhury, Musfiq … - In: Australasian marketing journal 23 (2015) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10011284763
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Factors enhancing word-of-mouth influence : positive and negative service-related messages
Sweeney, Jill; Soutar, Geoffrey N.; Mazzarol, Tim - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 336-359
Persistent link: https://www.econbiz.de/10010344073
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Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.; Webb, David A.; Mazzarol, Tim; … - In: Psychology & marketing 31 (2014) 9, pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
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Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.; Soutar, Geoffrey N.; Mazzarol, Tim - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384