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~subject:"Virales Marketing"
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Virales Marketing
Electronic Commerce
22,824
Tourismus
20,556
E-commerce
20,455
Social Web
20,048
Social web
20,014
Tourism
19,554
Konsumentenverhalten
11,273
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11,257
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11,042
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7,752
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7,622
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6,040
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4,560
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4,552
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4,457
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4,431
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4,414
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4,176
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3,826
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3,602
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3,252
Digitalisierung
3,203
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3,028
Viral marketing
2,806
USA
2,691
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2,610
Destination management
2,590
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2,588
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2,548
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Law, Chun Hung Roberts
16
Filieri, Raffaele
11
Tan, Yong
10
Bigné Alcañiz, J. Enrique
9
Ye, Qiang
9
Hu, Nan
8
Law, Rob
8
Loureiro, Sandra Maria Correia
8
Mayzlin, Dina
8
Akram, Umair
7
Duan, Wenjing
7
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Gopinath, Shyam
7
Kim, Jong Min
7
Li, Hengyun
7
Liu, Yong
7
Lu, Shijie
7
Schweidel, David A.
7
Xie, Karen L.
7
Berger, Jonah
6
Chen, Yubo
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
Hong, Yili
6
Liang, Sai
6
Liu, Ling
6
Mariani, Marcello M.
6
Moe, Wendy W.
6
Munzel, Andreas
6
Pavlou, Paul A.
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Pelsmacker, Patrick de
6
Rita, Paulo
6
Ruiz Mafe, Carla
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Scott, David Meerman
6
Sparks, Beverley
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6
Wallace, Elaine
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Fachhochschule Reutlingen / European School of Business
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
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OECD
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Springer Fachmedien Wiesbaden
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
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Journal of business research : JBR
120
Journal of retailing and consumer services
69
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of internet marketing and advertising : IJIMA
48
Information systems research : ISR
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Tourism management : research, policies, practice
44
Journal of marketing communications
37
Journal of management information systems : JMIS
31
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Electronic commerce research
27
Journal of hospitality marketing & management
27
Journal of travel and tourism marketing
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
Psychology & marketing
23
International journal of advertising : the quarterly review of marketing communications
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing
21
The journal of product & brand management
19
Journal of marketing management : MM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Technological forecasting & social change : an international journal
17
International journal of consumer studies
16
Business horizons
15
International journal of electronic commerce : IJEC
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Cogent business & management
14
International journal of technology marketing : IJTMkt
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
2,805
EconStor
1
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31
Does eWOM influence destination trust and travel intention : a medical
tourism
perspective
Abubakar, Abubakar Mohammed
- In:
Economic research
29
(
2016
)
1
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012221741
Saved in:
32
Gaming and non-gaming memorable
tourism
experiences : how do they influence young and mature tourists' behavioural intentions?
Wong, Jose Weng Chou
;
Lai, Ivan K. W.
- In:
Journal of destination marketing & management
21
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013041363
Saved in:
33
The impact of online reviews on destination trust and travel intention : the moderating role of online review trustworthiness
Su, LuJun
;
Yang, Qingyue
;
Swanson, Scott R.
;
Chen, Ning
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10013387783
Saved in:
34
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
35
Hospitality and
tourism
online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
36
Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck
Rodríguez-Díaz, Manuel
;
Espino Rodríguez, Toms F.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011912209
Saved in:
37
Exploring user-generated images in online reviews of hotels
Djafarova, Elmira
;
Deluce, Brian
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10011929572
Saved in:
38
Exploring cruise tourists' sentiment expression pattern from online reviews : an insight into market positioning
Sun, Xiaodong
;
Cao, Xiulian
;
Lau, Yui-yip
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014554178
Saved in:
39
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
40
Destination online communication : why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro
;
Cantoni, Lorenzo
;
De Pietro, Marianna
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
Saved in:
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