//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumers telling consumption...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virales Marketing
preferences
782
Consumer behaviour
556
Konsumentenverhalten
549
Preferences
456
Viral marketing
339
Word-of-mouth
258
Memory
252
Präferenztheorie
223
Theory of preferences
212
word-of-mouth
206
memory
196
consumer choice
186
Experiment
185
Theorie
154
Consumer choice
144
Theory
140
Beziehungsmarketing
119
Relationship marketing
119
Customer satisfaction
111
Social Web
109
Social web
109
Brand image
106
Kundenzufriedenheit
106
Markenimage
104
Brand management
93
Markenführung
93
Service quality
87
Dienstleistungsqualität
83
Internet marketing
77
Online-Marketing
74
Entscheidung
68
Decision
67
Satisfaction
64
Verhaltensökonomik
63
Behavioral economics
60
Brand
58
Markenartikel
55
Vertrauen
54
Confidence
53
more ...
less ...
Online availability
All
Undetermined
223
Free
35
Type of publication
All
Article
331
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
330
Aufsatz in Zeitschrift
330
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Conference paper
4
Konferenzbeitrag
4
Working Paper
4
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Hochschulschrift
1
more ...
less ...
Language
All
English
336
Author
All
Balaji, M. S.
4
Buttle, Francis A.
4
Groeger, Lars
3
Herold, Kristiina
3
Kikumori, Mai
3
Loureiro, Sandra Maria Correia
3
Roy, Sanjit
3
Sundqvist, Sanna
3
Tarkiainen, Anssi
3
Baah, Nancy Grace
2
Babakus, Emin
2
Ben Mrad, Selima
2
Carpentier, Marieke
2
Casidy, Riza
2
Cervera-Taulet, Amparo
2
Chen, Yu-Jen
2
Chung, Yu-Chun
2
Dwivedi, Yogesh Kumar
2
Esmark Jones, Carol L.
2
Han, Heesup
2
Hansen, John D.
2
Iglesias, Oriol
2
Ishii, Ryuta
2
Karjaluoto, Heikki
2
Kim, Changju
2
Kim, Seongseop
2
Lassar, Walfried M.
2
Lee, Seonjeong
2
Liao, Shu-Hsien
2
Markovic, Stefan
2
Martin, Sebastian
2
Mattila, Anna S.
2
Melewar, T. C.
2
Moliner-Velázquez, Beatriz
2
O'Leary, Kathleen Bay
2
Oppong, Peter Kwasi
2
Palmer, Adrian
2
Park, Jungkun
2
Petrescu, Maria
2
Pool, Javad Khazaei
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
20
Journal of business research : JBR
17
International journal of hospitality management
8
Journal of marketing communications
8
Psychology & marketing
8
The journal of product & brand management
7
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of marketing for higher education
4
Journal of travel and tourism marketing
4
Management information systems : mis quarterly
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
Tourism management : research, policies, practice
4
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
3
International journal of business innovation and research : IJBIR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality and tourism insights
3
Journal of international consumer marketing
3
Journal of internet commerce
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Administrative Sciences : open access journal
2
Cogent business & management
2
European journal of operational research : EJOR
2
Global business and finance review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of applied business and economic research
2
International journal of consumer studies
2
more ...
less ...
Source
All
ECONIS (ZBW)
336
Showing
1
-
10
of
336
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
Saved in:
2
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
3
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
4
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
5
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
6
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
7
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
8
Tourists' life satisfaction at home and away : a tale of two cities
Simpson, Penny M.
;
Siguaw, Judy A.
;
Sheng, Xiaojing
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10011432529
Saved in:
9
Viral marketing : more than the online version of word-of-mouth?
Ketelaar, Paul Edwin
;
Schaerlaekens, Bart
- In:
Journal of euromarketing
24
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011288757
Saved in:
10
The impact of cleanliness on customer perceptions of security in hostels : a WOM-based approach
Amblee, Naveen
- In:
International journal of hospitality management
49
(
2015
),
pp. 37-39
Persistent link: https://www.econbiz.de/10011377616
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->