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~subject:"Virales Marketing"
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IMPACT OF SOCIAL MEDIA ON CONS...
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Virales Marketing
Consumer behaviour
78,884
Konsumentenverhalten
78,870
Social Web
20,277
Social web
20,274
Relationship marketing
9,808
Beziehungsmarketing
9,797
Theorie
9,171
Theory
9,164
Brand management
8,136
Markenführung
8,125
Online-Marketing
8,074
Internet marketing
7,982
Markenimage
6,861
Brand image
6,850
Online retailing
6,000
Online-Handel
5,998
Customer satisfaction
5,598
Kundenzufriedenheit
5,584
USA
5,104
United States
5,048
Electronic Commerce
4,791
E-commerce
4,659
Service quality
4,422
Dienstleistungsqualität
4,413
Brand
4,373
Deutschland
4,366
Markenartikel
4,327
Germany
4,303
Einzelhandel
4,128
Retail trade
4,084
Werbewirkung
3,809
Advertising effects
3,798
Viral marketing
3,796
Experiment
3,525
Emotion
3,366
Advertising
3,156
Werbung
3,137
Marketingmanagement
3,080
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3,067
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Law, Chun Hung Roberts
16
Filieri, Raffaele
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Berger, Jonah
12
Loureiro, Sandra Maria Correia
12
Dwivedi, Yogesh Kumar
11
Balaji, M. S.
10
Mayzlin, Dina
10
Tan, Yong
10
Bigné Alcañiz, J. Enrique
9
Karjaluoto, Heikki
9
Akram, Umair
8
East, Robert
8
Gopinath, Shyam
8
Jayawardhena, Chanaka
8
Law, Rob
8
Li, Hengyun
8
Pavlou, Paul A.
8
Ranaweera, Chatura
8
Usman, Osly
8
Xie, Karen L.
8
Ye, Qiang
8
Yin, Dezhi
8
Zhang, Han
8
Bilgihan, Anil
7
Chu, Shu-Chuan
7
De Angelis, Matteo
7
Duan, Wenjing
7
Hennig-Thurau, Thorsten
7
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7
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7
Kim, Jong Min
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Liang, Sai
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7
Lu, Shijie
7
Mattila, Anna S.
7
Romaniuk, Jenni
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Schweidel, David A.
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Sparks, Beverley
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
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Nomos Verlagsgesellschaft
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OECD
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Springer International Publishing
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Thai Health Promotion Foundation
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Universität Bremen
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Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
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Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
164
Journal of retailing and consumer services
113
International journal of hospitality management
82
International journal of internet marketing and advertising : IJIMA
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Information systems research : ISR
47
Journal of marketing communications
47
Psychology & marketing
45
Journal of hospitality marketing & management
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
International journal of contemporary hospitality management
36
Journal of travel and tourism marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of marketing
31
Electronic commerce research
30
Journal of management information systems : JMIS
30
Cogent business & management
29
The journal of product & brand management
28
International journal of advertising : the review of marketing communications
27
Journal of electronic commerce research : JECR
27
Journal of internet commerce
26
European journal of marketing : EJM
25
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of services marketing
25
International journal of electronic marketing and retailing : IJEMR
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
23
International journal of consumer studies
22
Journal of marketing management : MM
22
Journal of marketing research : JMR
22
Journal of promotion management : innovations in planning and applied research
22
Journal of the Academy of Marketing Science
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
Technological forecasting & social change : an international journal
19
International journal of technology marketing : IJTMkt
17
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ECONIS (ZBW)
3,789
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Marketing and socio-psychological factors influencing organic food purchase and post-purchase outcomes
Chauke, Difference Xitshembhiso
;
Duh, Helen Inseng
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
9
,
pp. 896-920
Persistent link: https://www.econbiz.de/10012243793
Saved in:
3
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
4
Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson
;
Moore, Sarah G.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 110-123
Persistent link: https://www.econbiz.de/10012544769
Saved in:
5
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
6
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
Saved in:
7
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
8
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
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