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~subject:"Virales Marketing"
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Virales Marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of international consumer marketing
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ECONIS (ZBW)
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Virtual word of mouth and willingness to pay for consumer electronic innovations
Parry, Mark E.
;
Kawakami, Tomoko
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 192-200
Persistent link: https://www.econbiz.de/10010511293
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2
Personal word of mouth, virtual word of mouth and innovation use
Kawakami, Tomoko
;
Kishiya, Kazuhiro
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009703657
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3
The impact of word of mouth sources on the perceived usefulness of an innovation
Kawakami, Tomoko
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10010210887
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4
The effect of personal and virtual word-of-mouth on technology acceptance
Parry, Mark E.
;
Kawakami, Tomoko
;
Kishiya, Kazuhiro
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 952-966
Persistent link: https://www.econbiz.de/10010219638
Saved in:
5
The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.
;
Yang, Xiaoming
;
Takemura, Masaaki
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
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