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~subject:"Virales Marketing"
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Virales Marketing
Konsumentenverhalten
79,078
Consumer behaviour
78,645
Social Web
20,162
Social web
20,128
Markenführung
17,005
Brand management
16,983
Markenimage
10,851
Brand image
10,636
Beziehungsmarketing
10,363
Relationship marketing
10,350
Theorie
10,087
Theory
9,912
Online-Marketing
8,236
Internet marketing
8,116
Markenartikel
6,381
Brand
6,343
Online-Handel
6,000
Online retailing
5,985
Deutschland
5,810
USA
5,810
Customer satisfaction
5,772
Kundenzufriedenheit
5,771
United States
5,591
Germany
5,416
Electronic Commerce
4,900
E-commerce
4,705
Dienstleistungsqualität
4,516
Service quality
4,513
Einzelhandel
4,426
Retail trade
4,331
Werbewirkung
4,246
Advertising effects
4,194
Marketingmanagement
3,928
Marketing management
3,890
Viral marketing
3,756
Experiment
3,574
Verbraucherverhalten
3,559
Werbung
3,537
Emotion
3,459
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Online availability
All
Undetermined
2,050
Free
661
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Article
3,152
Book / Working Paper
605
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All
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2,956
Aufsatz in Zeitschrift
2,956
Aufsatz im Buch
202
Book section
202
Graue Literatur
118
Non-commercial literature
118
Working Paper
92
Arbeitspapier
91
Hochschulschrift
52
Thesis
32
Collection of articles of several authors
28
Sammelwerk
28
Conference paper
20
Konferenzbeitrag
20
Case study
18
Fallstudie
18
Konferenzschrift
17
Guidebook
12
Ratgeber
12
Aufsatzsammlung
10
Collection of articles written by one author
7
Conference proceedings
7
Sammlung
7
Amtsdruckschrift
3
Government document
3
Interview
1
Lehrbuch
1
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1
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1
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1
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English
3,649
German
109
French
1
Swedish
1
Author
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Law, Chun Hung Roberts
16
Berger, Jonah
14
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
13
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Mayzlin, Dina
10
Bigné Alcañiz, J. Enrique
9
Karjaluoto, Heikki
9
Tan, Yong
9
Akram, Umair
8
Bilgihan, Anil
8
East, Robert
8
Gopinath, Shyam
8
Jayawardhena, Chanaka
8
Law, Rob
8
Li, Hengyun
8
Pavlou, Paul A.
8
Ranaweera, Chatura
8
Usman, Osly
8
Xie, Karen L.
8
Ye, Qiang
8
Yin, Dezhi
8
Zhang, Han
8
Chu, Shu-Chuan
7
De Angelis, Matteo
7
Duan, Wenjing
7
Hennig-Thurau, Thorsten
7
Hong, Yili
7
Kim, Jong Min
7
Liang, Sai
7
Lu, Shijie
7
Mattila, Anna S.
7
Peres, Renana
7
Romaniuk, Jenni
7
Schweidel, David A.
7
Sparks, Beverley
7
Stephen, Andrew T.
7
Verma, Sanjeev
7
Wallace, Elaine
7
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Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Academy of Marketing
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
OECD
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Published in...
All
Journal of business research : JBR
159
Journal of retailing and consumer services
109
International journal of hospitality management
81
International journal of internet marketing and advertising : IJIMA
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Journal of marketing communications
46
Information systems research : ISR
42
Psychology & marketing
42
International journal of contemporary hospitality management
38
Journal of hospitality marketing & management
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of travel and tourism marketing
32
Electronic commerce research
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Cogent business & management
29
Journal of marketing
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
The journal of product & brand management
28
International journal of advertising : the review of marketing communications
27
Journal of management information systems : JMIS
27
Journal of electronic commerce research : JECR
26
Journal of internet commerce
26
International journal of advertising : the quarterly review of marketing communications
25
European journal of marketing : EJM
24
The journal of services marketing
24
International journal of consumer studies
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing research : JMR
23
Journal of promotion management : innovations in planning and applied research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of marketing management : MM
21
Journal of the Academy of Marketing Science
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
Technological forecasting & social change : an international journal
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
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Source
All
ECONIS (ZBW)
3,755
EconStor
1
OLC EcoSci
1
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1
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10
of
3,757
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date (oldest first)
1
The effects of brand
community
identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
2
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
3
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
4
Analysis of consumers' response to brand
community
integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
5
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
6
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
7
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
8
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
9
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
10
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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