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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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Brand management
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Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Retail trade
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Social Web
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Social web
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Dienstleistungsqualität
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Viral marketing
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Brand
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E-commerce
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Electronic Commerce
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Markenartikel
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Online-Marketing
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Emotion
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Online retailing
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Online-Handel
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Breazeale, Michael
4
Esmark Jones, Carol L.
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Stevens, Jennifer L.
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Adams, Frank G.
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Breazeale, Mike
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Collier, Joel E.
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Hancock, Tyler
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The journal of product & brand management
2
Business horizons
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of retailing
1
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ECONIS (ZBW)
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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
3
Word of mouse : an assessment of electronic word-of-mouth research
Breazeale, Michael
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10003847195
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4
The effects of perceived fairness on customer responses to retailer SST push policies
White, Allyn
;
Breazeale, Michael
;
Collier, Joel E.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 250-261
Persistent link: https://www.econbiz.de/10009562816
Saved in:
5
Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler
;
Breazeale, Michael
;
Adams, Frank G.
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013552957
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