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The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix; Chiew, Tung Moi - In: Journal of retailing and consumer services 44 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake; Diem Khac Xuan Do; Ngo, Liem Viet; Tran Ha … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
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Impacts of crisis emotions on negative word-of-mouth and behavioural intention : evidence from a milk crisis
Oanh Dinh Yen Nguyen; Lee, Jenny; Ngo, Liem Viet; Tran … - In: The journal of product & brand management 31 (2022) 4, pp. 536-550
Persistent link: https://www.econbiz.de/10013393658
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Feeling the love? : how consumer's political ideology shapes responses to AI financial service delivery
Riedel, Aimee; Mulcahy, Rory; Northey, Gavin - In: International journal of bank marketing 40 (2022) 6, pp. 1102-1132
Persistent link: https://www.econbiz.de/10013397772
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The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
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The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum; Chan, Ka Wing; Gu, William; Septianto, Felix - In: Industrial marketing management : the international … 104 (2022), pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
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How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting; Zhao, Fang; Lee, Ji Min; Park, Jiwoon; … - In: Journal of business research : JBR 171 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014536007