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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Relationship marketing
9,266
Theorie
9,258
Beziehungsmarketing
9,238
Theory
9,096
Brand management
7,876
Markenführung
7,835
Brand image
7,272
Markenimage
7,231
Customer satisfaction
6,324
Kundenzufriedenheit
6,167
Urlaubsverhalten
6,090
Holiday behaviour
6,069
Social Web
5,951
Social web
5,947
Online-Handel
5,667
Online retailing
5,655
Online-Marketing
5,355
Internet marketing
5,335
Tourismus
5,138
Tourism
5,041
USA
4,989
Viral marketing
4,806
United States
4,745
Service quality
4,611
Dienstleistungsqualität
4,564
Tourismusmarketing
4,525
Tourism marketing
4,512
Deutschland
4,363
Brand
4,274
Markenartikel
4,261
Einzelhandel
4,122
Retail trade
4,083
Germany
4,079
Electronic Commerce
3,774
Werbewirkung
3,719
Advertising effects
3,680
E-commerce
3,655
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Undetermined
2,425
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806
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3,945
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841
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3,630
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128
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Sammelwerk
35
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Ratgeber
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4,572
German
217
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1
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Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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Source
All
ECONIS (ZBW)
4,778
EconStor
5
BASE
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
4,786
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of social media images' value, consumer engagement, and involvement on
eWOM
of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
2
Explaining visit intention involving
eWOM
, perceived risk motivations and destination image
Hamouda, Manel
;
Yacoub, Imen
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10011846563
Saved in:
3
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
4
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
5
"To feel a place of heaven" : examining the role of sensory reference cues and capacity for imagination in destination marketing
Ghosh, Tathagata
;
Sarkar, Abhigyan
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 25-37
Persistent link: https://www.econbiz.de/10011484995
Saved in:
6
Understanding the relationship of service fairness, emotions, trust, and tourist behavioral intentions at a city destination in China
Su, LuJun
;
Hsu, Maxwell K.
;
Marshall, Kimball P.
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 1018-1038
Persistent link: https://www.econbiz.de/10010469186
Saved in:
7
Toward an integrated model of tourist expectation formation and gender difference
Wang, Chunyang
;
Qu, Hailin
;
Ksu, Maxwell K.
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 58-71
Persistent link: https://www.econbiz.de/10011451937
Saved in:
8
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an
e-WOM
approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
9
Measuring satisfaction and loyalty of guests based on Vietnamese hotel online reviews
Ha Nguyen Thi Thu
;
Tuan Tran Minh
;
Tu Nguyen Thi Ngoc
; …
- In:
International journal of e-entrepreneurship and …
11
(
2021
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012613254
Saved in:
10
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
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