Similar Search Results

IT-enabled product innovation : customer motivation for participating in virtual idea communities

Bretschneider, Ulrich; Leimeister, Jan Marco; … - In: International journal of product development : IJPD 20 (2015) 2, pp. 126-141

Persistent link: https://www.econbiz.de/10011488295

Ownership in the virtual world and the implications for long-term user innovation success

Zhou, Michael; Leenders, Mark A. A. M.; Cong, Ling Mei - In: Technovation : the international journal of … 78 (2018), pp. 56-65

Persistent link: https://www.econbiz.de/10012011334

Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions

Nambisan, Satish; Baron, Robert A. - In: Organization science : a journal of the Institute for … 21 (2010) 2, pp. 554-572

Persistent link: https://www.econbiz.de/10003964615

Avatar-based innovation : how avatars experience co-creation projects in second life

Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32

Persistent link: https://www.econbiz.de/10009230666

Remote customer interaction in frugal product development : model with customer evaluation

Gupta, Ravi Kumar; Ucler, Caglar; Bernard, Alain - In: International journal of product lifecycle management : … 14 (2022) 4, pp. 367-392

Persistent link: https://www.econbiz.de/10014230055

Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study

Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279

Persistent link: https://www.econbiz.de/10014279188

Nutzung virtueller Welten zur Kundenintegration in die Neuproduktentwicklung : Eine explorative Untersuchung am Beispiel der Automobilindustrie

Daecke, Julia - 2009

Grundlagen -- Empirische Untersuchung -- Nutzen virtueller Welten zur Kundenintegration -- Organisation der virtuellen … Kundenintegration -- Schlussfolgerungen und Ausblick. …Die Kundenintegration in die Neuproduktentwicklung stellt einen zentralen Faktor für den wirtschaftlichen Erfolg von …