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Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique - In: Biometrics and neuroscience research in business and …, (pp. 295-315). 2024
Persistent link: https://www.econbiz.de/10014560409
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Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique; Llinares, Carmen; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
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Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel; Bigné Alcañiz, J. Enrique; Zhang, Jie - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
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The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus; Bigné Alcañiz, J. Enrique; … - In: Journal of business research : JBR 100 (2019), pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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Does virtual reality trigger visits and booking holiday travel packages?
Bigné Alcañiz, J. Enrique; Maturana, Patricio - In: The Cornell hospitality quarterly 64 (2023) 2, pp. 226-245
Persistent link: https://www.econbiz.de/10014253107