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~subject:"Virtuelle Realität"
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Virtuelle Realität
Consumer behaviour
137
Konsumentenverhalten
132
Consumer experience
74
consumer experience
37
Hedonic consumption
36
Beziehungsmarketing
26
Relationship marketing
26
hedonic consumption
26
Brand management
24
Markenführung
23
Einzelhandel
19
Retail trade
19
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
15
Hedonic price index
15
Hedonischer Preisindex
15
Markenimage
15
Art infusion
12
Emotion
12
Luxury goods
12
Luxusgüter
12
Virtual reality
11
Private consumption
10
Privater Konsum
10
Satisfaction
10
Brand
9
Markenartikel
9
Online retailing
9
Online-Handel
9
Social Web
9
Social web
9
Arts
8
Consumer Experience
8
Dienstleistungsqualität
8
Kunst
8
Service quality
8
Advertising
7
Bibliometrics
7
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English
11
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Aslam, Usman
1
Batraga, Anda
1
Bazaki, Eirini
1
Ben-Ur, Joseph
1
Bigné Alcañiz, J. Enrique
1
Davis, Leon
1
Kaibe, Liene
1
Kalkis, Henrijs
1
Kapitan, Sommer
1
Kellerte, Katrina
1
Mai, Enping
1
Mathies, Christine
1
Minskere, Laura
1
Pala, Erol
1
Patterson, Paul G.
1
Penco, Lara
1
Piyathasanan, Bhuminan
1
Profumo, Giorgia
1
Qi, Ruoxi
1
Rejeb, Abderahman
1
Rejeb, Karim
1
Ruyter, Ko de
1
Salkovska, Jelena
1
Schmitt, Bernd
1
Serravalle, Francesca
1
Stallwood, James
1
Treiblmaier, Horst
1
Van Esch, Patrick
1
Viassone, Milena
1
Wanick, Vanissa
1
Wedel, Michel
1
Wei, Wei
1
Wetzels, Martin
1
Yang, Jun
1
Zarantonello, Lia
1
Zhang, Jie
1
Zhang, Lu
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International journal of electronic commerce : IJEC
1
International journal of learning and change : IJLC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of internet commerce
1
Journal of management & governance
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
Psychology & marketing
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
11
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1
Hedonic consumption in virtual reality
Ben-Ur, Joseph
;
Mai, Enping
;
Yang, Jun
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
Saved in:
2
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
3
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
4
Mobile augmented reality as an internationalization tool in the "Made In Italy" food and beverage industry
Penco, Lara
;
Serravalle, Francesca
;
Profumo, Giorgia
; …
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1179-1209
Persistent link: https://www.econbiz.de/10012656541
Saved in:
5
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
6
Effects of virtual reality on theme park visitors' experience and behaviors : a presence perspective
Wei, Wei
;
Qi, Ruoxi
;
Zhang, Lu
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 282-293
Persistent link: https://www.econbiz.de/10011987926
Saved in:
7
Experiential AR/VR : a consumer and service framework and research agenda
Zarantonello, Lia
;
Schmitt, Bernd
- In:
Journal of service management
34
(
2023
)
1
,
pp. 34-55
Persistent link: https://www.econbiz.de/10013537614
Saved in:
8
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
9
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
10
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
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