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~subject:"Virtuelle Realität"
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Virtuelle Realität
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Relationship marketing
13
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Brand image
10
Markenimage
10
Virtual reality
10
augmented reality
10
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Innovation adoption
8
Innovationsakzeptanz
8
Marketing management
7
Marketingmanagement
7
Brand love
6
Marketing
6
technology acceptance
6
Emotion
5
Satisfaction
5
USA
5
United States
5
marketing
5
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Lieferantenmanagement
4
Opportunism
4
Supplier relationship management
4
Technischer Fortschritt
4
Technological change
4
Zufriedenheit
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English
10
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Rauschnabel, Philipp A.
10
Felix, Reto
2
Hüttl-Maack, Verena
2
Ro, Young Kyun
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Alalwan, Ali A.
1
Balakrishnan, Janarthanan
1
Barta, Sergio
1
Belk, Russell W.
1
Buhalis, Dimitrios
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Filieri, Raffaele
1
Flavián Blanco, Carlos
1
Gatter, Shirin
1
Gustafsson, Anders
1
He, Jun
1
Hein, Daniel W. E.
1
Herz, Marc
1
Hinsch, Chris
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Ivens, Björn Sven
1
Jain, Varsha
1
Kim, Jooyoung
1
Krishen, Anjala S.
1
Kutschma, Elizaveta
1
Lartey, Jared O.
1
Meißner, Martin
1
Pandey, Neeraj
1
Raman, Ramakrishnan
1
Ribeiro-Navarrete, Samuel
1
Schein, Katrin E.
1
Sharma, Amalesh
1
Sigala, Marianna
1
Veloutsou, Cleopatra
1
Wang, Yichuan
1
Wieland, Désirée A. C.
1
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Psychology & marketing
4
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
10
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1
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
2
Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.
;
Rauschnabel, Philipp A.
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 83-109)
.
2016
Persistent link: https://www.econbiz.de/10011508961
Saved in:
3
Understanding the diffusion of virtual reality glasses : the role of media, fashion and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
Saved in:
4
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
5
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
6
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
7
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
10
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
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